Search Engine Optimization Primer
Do you know the difference between having a great web site and having a great web site that works? Getting found is key. If your web site does not
index well on the major search engines you could incur more expense advertising
your web site than then you incur for designing your web site. Why throw away FREE
advertising?
Getting found is crucial. Sticking to the BASICS is crucial. A web site
designed with the BASICS was key to surviving Google's famous first dance - the
Florida Hurricane. Thousand's of web sites that relied on various "silver
bullets" to get ranked highly, found the de-ranking or the de-listing of
their web sites shocking. Today, Google dances almost every week.
Adherence to these simple rules will help you minimize
the cost to promote your web site!
Be sure that your web designer is familiar with these basic fundamentals of web site design.
We start with our awe inspiring 12 Commandments, something everyone should be
familiar with. Here are the basic rules every web site owner should know. You
will be surprised at how many web sites violate these fundamental rules.
In our Doorway Pages section, discover the
secrets to those Pay-per-Click offers that wind up costing you thousands of
dollars and claim to deliver your site with top search engine placements and
traffic.
Of course none of this gibberish makes any sense to me. What are these search
engine factors anyway? Review this page to gain a
basic understanding of what search engines are looking for when the index your web site.
Not only is it important to obey the 12 Commandments, it is important not to
make some basic mistakes. Review this page to
learn of some basic things to avoid.
Your pages defined. Publishing to the web
differs from the printed art form. Learn the specifics of what areas of your web
site's pages are important. So when someone tells you to optimize your "meta tags", you will know what one is.
Anyone got a hot tip? Here's 5 sure marketing tips
for making the most out of your web site.
I've got this great domain name for sale.
What should you avoid in a domain name?
And for the advanced student, the how's and whys of controlling your doorway pages.
Perhaps one of the most overlooked files in your web site. What is it and why do you need one? |
